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Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams

From Publishers Weekly The word "wiki" means "quick" in Hawaiian, and here author and think tank CEO Tapscott (The Naked Corporation), along with research director Williams, paint in vibrant colors t… Read More »

SocialCorp: Social Media Goes Corporate (Voices That Matter) by Joel Postman

Review "There is much talk about the 'online conversation' but this has become a moving target because of new media publishing technologies such as Twitter, Friendfeed, Seesmic, etc. This fragmentati… Read More »

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! by Paul Gillin (Paperback - Nov 1, 2008)

Product Description Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quic… Read More »

The New Influencers: A Marketer's Guide to the New Social Media (Books To Build Your Career By) by Paul Gillin and Geoffrey A. Moore

Product Description Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies… Read More »

Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm, Anthony Robbins, and Ken Burge

Product Description Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the… Read More »

Crowdsourcing - why the power of the crowd is driving the future of business by Jeff Howe

After having returned from Mumbai, India on Monday, I run into a new book at O'Hare Chicago airport. Jeff Howe, contributing editor of Wired magazine has written this book about crowdsourcing where a… Read More »

Grown Up Digital: How the Net Generation is Changing Your World HC by Don Tapscott

This book is a must read for people interested in social media "Grown Up Digital paints a generally encouraging picture . . . an optimistic view of how humans are evolving to engage with technology.… Read More »

Groundswell - winning in a world transformed by social technologies

Charlene Li and Josh Bernoff from Forrester Research wrote the book groundswell - winning in a world transformed by social technologies Editorial Reviews Review ...for Groundswell's intended audienc… Read More »

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